Marketing milk and products essay

The prospering dairy industry Chapter1: Introduction The prospering dairy industry of the country seems an embryonic market for branded dairy products, especially in the urban areas, where branded and packaged milk, curd and butter are rapidly capturing the market. In fact, the consternation of adulteration, germs, decades-old style of improper handling of dairy products, particularly loose milk and curd by milkmen and shopkeepers, are impelling a large number of consumers in the country to bid adieu to the traditional milkman. Consumer preferences have changed in the favor of packaged dairy products Austin and Kohn,which ensure better hygiene and good value for money.

Marketing milk and products essay

Producer-dairy coop - milk transporter-processor-retailer-consumer 4 The number of intermediaries involved will have a bearing on both producer and consumer milk prices. The shorter the channel the more likely that the consumer prices will be low and the producer will get a higher return.

A notable omission in the milk marketing channel obtaining in Kenya is the absence of wholesalers. Retailers obtain their dairy products directly from processors.

From the consumer point of view, the shorter the marketing chain, the more likely is the retail price going to be low and affordable. This explains why, following the liberalisation of the dairy industry, direct sales of raw milk from producers to consumers channel 1 or through hawkers channel 2 has been on the increase despite the public health risks associated with the consumption of untreated milk and milk products.

Milk producers may not necessarily benefit from a short marketing chain i. However, farmers sometimes prefer selling milk to hawkers because other factors such as prompt payments and inaccessibility to formal market outlets such as producer co-operatives or lack of near by milk processing factory.

The biggest disadvantage of direct milk sales to consumers by hawkers is the total lack of quality control and the frequent rate of adulteration of milk with dirty water, which is illegal.

Marketing and Pricing of Milk and Milk Products The price of a product in the market is an important factor influencing consumer demand. Hence to be marketable, a dairy product must be competitively priced. This implies that the costs involved in raw material procurement, processing, packaging, storage, marketing and distribution must be kept as low as possible.

The Consumer Behaviour Towards Milk Products Marketing Essay Essay - Jamila Reddy

Cost of raw milk Cost of raw milk collection and transportation Cost of processing Cost of marketing and distribution Taxes and tariffs Profit margins at each stage of the marketing channel Collection, Processing and marketing margins In order to arrive at a realistic costing of a product, all those elements involved at each stage must be carefully calculated on a unit basis.

This is known as Cost Accounting. The table below shows some of the essential cost elements:Marketing and Pricing of Milk and Milk Products The price of a product in the market is an important factor influencing consumer demand.

Marketing milk and products essay

Hence to be marketable, a dairy product must be competitively priced. Toyota Marketing Strategy Marketing Essay Toyota is a worldwide Japanese automotive corporation headquartered in Aichi, Japan.

Toyota was founded in August 28 by founder Kiichiro Toyoda. Home Essays Marketing: Milk and Products Marketing: Milk and Products Topics: Milk, Marketing, Pasteurization Pages: 16 ( words) Published: December 11, Items Tagged with 'marketing of dairy products' RSS.

ARTICLES. the Milk Processor Education Program yesterday announced it is undertaking a new integrated marketing campaign called Milk Life.

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The campaign will focus on the nutrition in milk, especially its protein content. not much. But stick with this essay about the baby boomers and. Vinamilk milk products line includes many products with many flavors and packaging sizes for consumers to choose from including chocolate / added sugar, strawberry or High-calcium or Low-fat, etc.

(Table line milk products Vinamilk).

Milk strengthens friends bacteria in our body to resist diseases but tea destroys those bacteria. As far as possible, tea should not be given to children. One main reason why the country people are stronger than city- bred people is that they get milk and milk products in greater measure than the people of cities.

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